Starbucks Japan’s current headliner is the melty honey-sweet-potato pair, launched September 2, 2026: a Beniharuka sweet potato Frappuccino (Tall only, ¥700, ~$4.44 in-store) and a cold-only sweet potato Mousse Tea Latte (¥640, ~$4.06). Both use paste from Japanese Beniharuka sweet potatoes and run “while supplies last,” which in Starbucks Japan terms means weeks, not months. Around them: new convenience-store chilled cups, a new permanent dark roast, and the year-round tea regulars (hojicha and matcha lattes) that justify a visit any month.
The pair, decoded: the Mousse Tea Latte at left (sweet potato mousse over
milk tea), the Frappuccino at right under whipped cream and roast-potato
drizzle, and the split roasted Beniharuka sweet potato they’re both built
on. Image: Starbucks Japan
Starbucks Japan operates like a fashion house: seasonal drops every few weeks, region-exclusive drinks, and merchandise collabs that queue out the door. This page tracks what’s on the menu now and what stays on it all year.
Checked September 9, 2026. Seasonal items here carry launch dates; Starbucks Japan rarely publishes end dates, so “while supplies last” is the honest window, and popular items sell out early.
The current seasonal: Torori Mitsu-imo Beniharuka
The name translates to “melty honey sweet potato,” the variety is Beniharuka (a dessert-sweet Japanese sweet potato), and the concept is deliberately chilled for lingering summer heat:
| Item | Price (in-store) | Notes |
|---|---|---|
| Beniharuka Frappuccino | ¥700 (~$4.44) (Tall only) | Sweet potato paste + roast-potato sauce + whipped cream + crisp chips |
| Beniharuka Mousse Tea Latte | ¥640 (~$4.06) (Tall only) | Darjeeling-Assam milk tea over chilled sweet potato paste; cold only, no hot version |
| Baked sweet potato cake | ¥540 (~$3.42) | Beniharuka and Annou-imo, the food pairing |
Two clarifications for anyone who saw “sweet potato latte” headlines: these are handmade in-store drinks, not the bottled chilled-cup line, and there’s no hot version; the cold serve is the point.
Also new this month
The convenience-store chilled cups (sold at 7-Eleven, Lawson and FamilyMart, not in cafes) added a White Chocolate Latte and a Hojicha & Tea Latte on September 8. In cafes, a new permanent core coffee, the 1971 Dark Roast, arrived September 9, and Starbucks Reserve locations added marron (chestnut) cream cornetti. Merch watchers got two collabs in the same week: outdoor brand and wander, and BEAMS.
The year-round regulars, any season
- Hojicha Tea Latte: roasted green tea, the mellow signature that visitors rank above the matcha.
- Matcha lineup: the Matcha Tea Latte and Matcha Cream Frappuccino here use Japan-sourced matcha and taste noticeably stronger-brewed than the US versions.
- The seasonal calendar is a tourist attraction in itself: the sakura season launch in mid-February is Starbucks Japan’s biggest event of the year, running two waves of pink drinks and instantly-scalped merchandise through early April. Autumn brings the imo-kuri-kabocha (sweet potato, chestnut, pumpkin) rotation this page currently documents.
Ordering notes for visitors: Tall-only is common for seasonal drinks (as with both Beniharuka items), the mobile app requires a Japanese account but counters are fast, and prices differ slightly for takeout (¥687, ~$4.35 vs ¥700, ~$4.44 for the Frappuccino) due to Japan’s split tax rates.
FAQ
Does Starbucks Japan have a sweet potato latte?
Currently yes, in two forms: the Beniharuka sweet potato Frappuccino (¥700, ~$4.44) and a chilled sweet potato Mousse Tea Latte (¥640, ~$4.06), both launched September 2, 2026, Tall size only, while supplies last.
What drinks can you only get at Starbucks in Japan?
Less than you’d think on the core board: the hojicha tea latte is also on Starbucks Taiwan’s and Starbucks Singapore’s menus. What is specific to Japan is the seasonal drop (sweet potato now, sakura in spring) and the chilled-cup flavors sold only in Japanese convenience stores.
When is Starbucks Japan’s sakura season?
Mid-February to early April, in two launch waves. It’s the biggest seasonal event on the Japanese Starbucks calendar; merchandise sells out on day one.
How much is Starbucks in Japan compared to the US?
Cheaper for most drinks: a Tall latte runs around ¥490-520 (~$3.10-$3.29) against $5-plus in US cities. Seasonal specials like the ¥700 (~$4.44) Beniharuka Frappuccino sit at the premium end.
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Prices, schedules and closures change. If you spot something stale, email us and we’ll check it.